CDI - Social media e-reputation coordinator (M/F)

About the team

The Holding Company is made up of various cross-functional expertise that advises and supports all business units and subsidiaries. This expertise helps to further optimize their operations and work in a service-oriented manner.
Hermès International's missions are to:
- Define the Group's strategy, its development and diversification axes
- Bring the company project to life
- Ensure the management of the Group's activity and profitability
- Set the objectives of each general management

The position in detail

The Communications Department brings together experts in strategy, design, production and activation of communications tools, implemented by the Group's subsidiaries. This is a team whose mission is to promote the house as much as to protect its business model.
With a unique communication tradition, Hermès pays particular attention to the relevance of its messages as well as the quality of its achievements, both through original ideas and impeccable execution quality. Hermès speaks with one voice throughout the world while preserving and encouraging local sensibilities and expressions. The balance between a consistency of tone and multi-local richness is a key point in the role of the communications team. It is through dialogue and respect for freedoms of creation and activation that this balance is achieved.

Within the Media / Social Networks and Digital Monitoring team of the Communications Department of Hermès International, the E-reputation Coordinator is responsible for assessing and monitoring the e-reputation of Maison Hermès. He ensures the implementation and monitoring of listening activities on social networks. He seeks insights, detects and analyzes signals, movements and social-cultural trends online that could impact the image and reputation of Maison Hermès. As
a social data analyst, he captures the social behavior of Internet users specifically on online media. He also has strong expertise in (1) social networks (knowledge of paid, owned and earned operating modes, functionalities, KPIs, community influence logic, etc.) but also in (2) listening and analysis of social data (in-depth knowledge of web listening tools, digital mapping, search queries, corpus analysis, etc.).

He has a broad general culture, a keen sense of investigation and a strong sensitivity to geopolitical and market issues. He follows the times and shows great curiosity about international news, but also about the luxury sector, new forms of digital communications (Web3) and new technologies (generative artificial intelligence).
He works in collaboration with the Social Networks Coordinator in charge of activations, the Media team, the Associate Corporate Communication Department and the Press & Influence team. He builds close ties with our subsidiaries in order to monitor the House's e-reputation multi-locally and leads awareness-raising actions around his area of ​​expertise. He manages a Social Data Intelligence Project Manager and ensures the relevance of the tools used internally.

The post holder reports to the Director of Social Media and Digital Monitoring.

Missions :

1/ Listening
• Understand and assess the issues of conversations around Hermès on social networks
• Decipher the interest and cultural relevance of new trends, new communication spaces
• Manage the monitoring of subjects in conjunction with the Social Data Intelligence Project Manager, the Corporate Communication and Press & Influence teams
• Carry out active monitoring of new features on listening platforms
• Challenge the systems in place so that they best meet the needs of the House
• Participate in the identification of influencers and new forms of multi-local communication
• Contribute to defining the budget required for digital monitoring activities (monitoring and alerting tools)

2/ Measurement
• Analyze the evolution and impact of conversations about Hermès (earned logic), produce analysis notes on phenomena heard on social networks (trends, buzz, etc.) and identify strategic insights and innovation opportunities
• Propose dashboards allowing the collection and management of social data
• Contribute to defining and monitoring the budget necessary for the construction of relevant dashboards

3/ Supporting teams
• Supporting our subsidiaries in their monitoring methodology and local specificities (networks, culture, etc.)
• Producing and sharing with the various contacts in the Communication department (Managers and Project Managers, Creatives, etc.) awareness documents on listening on social networks, on the uses, new features and specificities of international social networks
• Managing a Social Intelligence Project Manager, promoting their development and encouraging their proactivity and autonomy

Required skills:

Beyond the human qualities necessary for successful integration within Hermès (sense of teamwork, humility, open-mindedness, curiosity, empathy and kindness), it is essential to:
• Master the methodologies of digital monitoring, online opinion research, trend analysis, benchmarking and market analysis or knowledge of OSINT research
• Have an excellent general culture and a strong taste for investigation, economic, societal and geopolitical news
• Know the issues related to e-reputation, be very interested in the world of social networks and its influence logic
• Master English
• Demonstrate agility, responsiveness and flexibility
• Work cross-functionally, manage emergency situations and control stress
• Be proactive and demonstrate great organizational rigor

Profile:
• 6 to 8 years of experience within an agency specializing in digital communication, e-reputation, web listening, social data analysis
• Initial training BAC +5 type ENS, Sciences Po, CELSA, Master in Economic Intelligence or Human Sciences – Social data sciences
• Perfect mastery of web listening tools
• Excellent oral and written communication
• Mastery of the Office suite, Tableau, Power BI

About Hermès

Creator, craftsman and merchant of high-quality objects, Hermès has been a French, family-run and independent house since 1837, employing nearly 20,000 people worldwide. Driven by a spirit of continuous entrepreneurship and constant demands, Hermès cultivates the freedom and autonomy of each person through responsible management. The company perpetuates the transmission of exceptional know-how through strong territorial roots in respect for people and nature – the source of exceptional materials. Fifteen artisanal professions irrigate the creativity of the house, whose collections shine in more than 300 stores worldwide.

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